The Bonadio Group

  • Senior Director of Marketing

    Job Locations US-NY-Pittsford
    Posted Date 6 days ago(6 days ago)
    ID
    2018-1724
    # of Openings
    1
  • Overview

    We have a tremendous opportunity for a Senior Marketing Director to lead our marketing efforts throughout the organization. You will work closely with the Chief Executive Officer, the Chief Operating Officer, the marketing team in Rochester as well as the marketing managers in our satellite offices.

    Responsibilities

    As the chief marketing strategist you will report to the COO in Rochester and supervise the marketing team. 

     

    Your duties will include:

    • Consult with senior management and partners:  Serve as an advisor on all marketing, marketing communications, advertising, and public relations matters affecting the firm.
    • ­Develop a comprehensive marketing plan:  Lead the creation of a strategic, integrated marketing plan that encompasses all areas of the firm’s practice and all of the firm’s offices.
    • Supervise the marketing team:  Organize marketing projects and products, such as the creation of digital and traditional advertising and media planning and buying.  Oversee quality review of all internal communications and marketing communications materials for the entire organization.  
    • Strategic Business Development:  Oversee the marketing team’s support of the business development process with effective proposal preparation and lead generation efforts.
    • Budgeting:  Meet marketing objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
    • Marketing research:  Collaborate with the marketing team by reporting meaningful intelligence on characteristics of the business climate, organizations and personalities. Provide information by collecting, analyzing, and summarizing data and trends.

    Qualifications

    Required:

    • 10 plus years of experience working in a senior marketing role at a company or agency
    • Minimum of a Bachelor’s or master’s degree in marketing or related field
    • Extensive experience creating and managing marketing budgets and strategic plans
    • Experience managing a team

     Preferred:

    • Able to work and collaborate with senior leaders across many specialties on marketing strategies and initiatives
    • Industry experience in accounting, financial services or other professional service organization

    Hours of Operation:

    • Our office hours are 8:00 a.m. to 5:00 p.m.
    • Our summer hours are 8:00 a.m. to 5:00 p.m. Monday through Thursday, and 8:00 a.m. to noon on Friday. 
    • The ability to work additional hours during busy season is critical, but the rest of the year, flexibility is key.

    In the fast-changing accounting industry, The Bonadio Group is always on the cutting edge of growth and innovation. Top-rated employee policies keep our workforce energized and advancing, and because of our many teams and specialty services, we offer more paths to partnership, including non-traditional arrangements. Add to that our robust training and mentoring programs, and the opportunities for growth really add up. Truly, at Bonadio, your trajectory is limitless. We are the nation’s 38th largest CPA and consulting firm, and the biggest in Upstate New York. Get on board, grow with us, and find your path to partnership. Apply today!

     

    We are an Equal Opportunity/Affirmative Action Employer

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